![]() It just doesn’t feel that way anymore to people.”Ī brand’s regional identity can be a strong motivator for consumers from that area, said Greg Hoplamazian, an associate professor in Loyola University Maryland’s Department of Communication. You used to bite into an Esskay frank, it tasted like hometown pride. “People can identify with a hometown brand, but once these huge conglomerates start buying up a hometown brand, it loses its meaning for people. “It’s a big loss because you have all these brands that used to be so famous in Baltimore,” Diamond said. Once a hometown brand is acquired or moves away, it’s hard for it to maintain the same level of loyalty, said Jeremy Diamond, a Baltimore-based food retailing consultant and director of Diamond Marketing Group. “It is often said that anybody you meet will either have worked at Esskay, or their wife worked at Esskay or their brother or sister or children worked at Esskay,” he said. Edward Schenk, told the Evening Sun in 1988 that an emotional connection between Esskay and the city stemmed from it’s long history. City officials had hoped to work with Smithfield to replace the plant with a new industrial park anchored by a new Esskay plant, but those plans never materialized.Ī former Esskay Meat Co. Smithfield announced in September 1992 that it would phase out production at the then aging plant because of structural problems that had been discovered. The former Baltimore plant was built in 19 with upgrades through the late 1950s. In 1986, Esskay and the Orioles signed a joint promotion to put game ticket coupons, redeemable for a free ticket with the purchase of another ticket, in one million Esskay Orioles hot dog packages, part of a campaign with the slogan “Hot Dog! We’re Here to Stay!”Įsskay was founded in 1858 by German immigrant William Schluderberg and became Schluderberg-Kurdle - (S and K) in 1919, according to the brand’s website. ![]() One commercial showed Ripken with a locker full of Esskay hot dogs. to make live appearances for the meat packer and star in print and broadcast advertisements. Ripken, then Orioles shortstop and the 1983 American League Most Valuable Player, signed a five-year contract in April 1984 with then Esskay owner Schluderberg-Kurdle Co.
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